Dhivyam's Heritage
1928
Late Sri. A.B.Adhinarayana Chettiar and A.V.Ramachandra Chettiar initiated business as silver merchants
1932
Demand for Gold Ornaments grew because of our quality and customer handling
1933
Late Sri A.B.Adhinarayanan Chettiar launches Gold Ornaments in store. The tradition and heritage spreads positivity to the customers and obtains full satisfaction
1946
Late Sri.A.N.Srinivasa Guptha & A.V.Ramachandra Chettiar led the business. Demand for unique designs, models and varieties are encouraging.
1960
Late Sri.A.S.Adhinarayanan @ Sridhar made a revolution in their family business once he enters.
1994
Bigger Facity created to serve the needs for Gold Ornaments & Silver Products under the aegis of Late Sri A.N.Srinivasa Guptha & Sons
2011
ANS Dhivyam came in double power, reinforced by the sons of Late Sri A.S.Adhinarayanan @ Sridhar – A.Krishna Kumar, A.Anand Kumar and A.Sriyapathy Kumar.
2023
Stepped into the Digital World to reach out to the customers globally
1928
Late Sri. A.B.Adhinarayana Chettiar and A.V.Ramachandra Chettiar initiated business as silver merchants
1932
Demand for Gold Ornaments grew because of our quality and customer handling
1933
Late Sri A.B.Adhinarayanan Chettiar launches Gold Ornaments in store. The tradition and heritage spreads positivity to the customers and obtains full satisfaction
1946
Late Sri.A.N.Srinivasa Guptha & A.V.Ramachandra Chettiar led the business. Demand for unique designs, models and varieties are encouraging.
1960
Late Sri.A.S.Adhinarayanan @ Sridhar made a revolution in their family business once he enters.
1994
Bigger Facity created to serve the needs for Gold Ornaments & Silver Products under the aegis of Late Sri A.N.Srinivasa Guptha & Sons
2011
ANS Dhivyam came in double power, reinforced by the sons of Late Sri A.S.Adhinarayanan @ Sridhar – A.Krishna Kumar, A.Anand Kumar and A.Sriyapathy Kumar.
2023
Stepped into the Digital World to reach out to the customers globally
1928
Late Sri. A.B.Adhinarayana Chettiar and A.V.Ramachandra Chettiar initiated business as silver merchants
1932
Demand for Gold Ornaments grew because of our quality and customer handling
1933
Late Sri A.B.Adhinarayanan Chettiar launches Gold Ornaments in store. The tradition and heritage spreads positivity to the customers and obtains full satisfaction
1946
Late Sri.A.N.Srinivasa Guptha & A.V.Ramachandra Chettiar led the business. Demand for unique designs, models and varieties are encouraging.
1960
Late Sri.A.S.Adhinarayanan @ Sridhar made a revolution in their family business once he enters.
1994
Bigger Facity created to serve the needs for Gold Ornaments & Silver Products under the aegis of Late Sri A.N.Srinivasa Guptha & Sons
2011
ANS Dhivyam came in double power, reinforced by the sons of Late Sri A.S.Adhinarayanan @ Sridhar – A.Krishna Kumar, A.Anand Kumar and A.Sriyapathy Kumar.
2023
Stepped into the Digital World to reach out to the customers globally
1928
Late Sri. A.B.Adhinarayana Chettiar and A.V.Ramachandra Chettiar initiated business as silver merchants
1932
Demand for Gold Ornaments grew because of our quality and customer handling
1933
Late Sri A.B.Adhinarayanan Chettiar launches Gold Ornaments in store. The tradition and heritage spreads positivity to the customers and obtains full satisfaction
1946
Late Sri.A.N.Srinivasa Guptha & A.V.Ramachandra Chettiar led the business. Demand for unique designs, models and varieties are encouraging.
1960
Late Sri.A.S.Adhinarayanan @ Sridhar made a revolution in their family business once he enters.
1994
Bigger Facity created to serve the needs for Gold Ornaments & Silver Products under the aegis of Late Sri A.N.Srinivasa Guptha & Sons
2011
ANS Dhivyam came in double power, reinforced by the sons of Late Sri A.S.Adhinarayanan @ Sridhar – A.Krishna Kumar, A.Anand Kumar and A.Sriyapathy Kumar.
2023
Stepped into the Digital World to reach out to the customers globally
1928
Late Sri. A.B.Adhinarayana Chettiar and A.V.Ramachandra Chettiar initiated business as silver merchants
1932
Demand for Gold Ornaments grew because of our quality and customer handling
1933
Late Sri A.B.Adhinarayanan Chettiar launches Gold Ornaments in store. The tradition and heritage spreads positivity to the customers and obtains full satisfaction
1946
Late Sri.A.N.Srinivasa Guptha & A.V.Ramachandra Chettiar led the business. Demand for unique designs, models and varieties are encouraging.
1960
Late Sri.A.S.Adhinarayanan @ Sridhar made a revolution in their family business once he enters.
1994
Bigger Facity created to serve the needs for Gold Ornaments & Silver Products under the aegis of Late Sri A.N.Srinivasa Guptha & Sons
2011
ANS Dhivyam came in double power, reinforced by the sons of Late Sri A.S.Adhinarayanan @ Sridhar – A.Krishna Kumar, A.Anand Kumar and A.Sriyapathy Kumar.
2023
Stepped into the Digital World to reach out to the customers globally
About ANS Dhivyam:
Late Sri A.S.Adhinarayanan @ Sridhar established ANS Dhivyam Jewels, which was a part of the 92-year old ANS Kumbakonam Jewellers Group, Salem, with the goal of revolutionizing the jewellery industry.
ANS had its humble beginning in Salem Town near Kamatchi Amman Temple, which concentrated on silver articles & pooja items. now, they carry a heritage of 95 years.
ANS Dhivyam Jewels, which is situated in Kuranguchavadi, Salem, is a retail outlet and an easily accessible to the people of Salem and the cities around it.
ANS Dhivyam came into reality with a Stellar Concept, in the year of 2011 with the reinforcement by the sons of Late Sri A.S.Adhinarayanan @ Sridhar: A.Krishna Kumar, A. Anand Kumar and A. Sriyapathy Kumar.
About the Craft:
“Unique jewelry, hand-picked with the most emphatic fashion, which evinces our heritage.”
Our hand-picked collections focus on a variety of lightweight and trendy collections designed for people in search of distinguished and timeless jewelry collections. The brand focuses on sustainability and best craftmanship, that identifies the contemporary and luxury in it. And we work to make this elegance find its true expression.
ANS Dhivyam sells personalized jewels to everyone for every occasion, which is been personally curated by the management, which emphasizes their dedication towards their business.
We take pride in serving the customers with our loyalty and trustworthiness, which makes our customers to walk-in to our store to make their special occasions even more special with our jewels.






A Stellar Concept
Dhivyam today is the destination for all to celebrate their events and build precious relationships.
- The eco-friendly building has been awarded the Leadership in Energy and Environmental Design (LEED) Gold category certification by the Indian Green Building Council.
- It is the first of its kind to be LEED-certified – Gold retail jewellery showroom in the country.
- Dhivyam has the honour of being the first Trustmark certified store in South India. The Trustmark is a special certification program undertaken by the All India Gems& Jewellery Council of India ( GJC) .
- Dhivyam, was awarded the National Level Best Jewellery Showroom by the prestigious Gems & Jewellery Council in the year 2018.

2012
Green Building Certified

2014
Trustmark Certified

2017
Best Single Store South

2018
Store of the year National
ANS Kumbakonam Jewellers
ANS Kumbakonam Silver Shop bloomed as an exclusive showroom filled with silver articles and pooja items.
This was started by Late Sri A.B.Adhinarayanan Chettiar along with Late Sri A.V.Ramachandra Chettiar, near kamatchi amman temple, bazar street of Salem. It started to gain the attention of the people of Salem and became successful.
Once Late Sri A.B.Adhinarayanan Chettiar started to play his part, the business turned over a new leaf. Yes! They expanded the business, they started to sell Gold Ornaments with utmost elegance, and it was once again a great hit. They shifted their location to 76, bazaar street.
Late Sri A.N.Srinivasa Guptha & his three sons, in 1984 established ANS Kumbakonam Jewellers and introduced KDM Technology in the market.
In 1994, Late Sri A.S.Adhinarayanan @ Sridhar extended the store and established the store opp.to kamatchi amman temple, 385 Bazzar street, which majestically stands in the heart of the city.
